Brittany Pickell

Brittany Pickell

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Brittany applies her extensive experience in direct sales, marketing and customer relationship management at Next Generation. In her role, she develops and oversees the implementation of our marketing strategy across all media and works with our team to support sales initiatives.

Brittany’s accomplishments throughout the years include designing and executing lead generation strategies across multiple channels, developing and nurturing multi-million dollar sales pipelines, enhancing digital marketing outreach, conducting market and competitive analyses, training sales personnel and improving internal processes to support sales. Prior to joining Next Generation Brittany held positions at Convergent Revenue Cycle Management, Inc., and Altria Group Distribution Company (formerly Philip Morris USA).

Brittany holds a B.S. in marketing and business management from Boston College and is a certified revenue cycle representative (CRCR) in the healthcare field. She has been a member of the Healthcare Financial Management Association (HFMA) since 2011 and currently serves as a Board Director.

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DeAnna Cook

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DeAnna has worked at Next Generation since 2010, starting as an account specialist. In that role, she helped clients open new accounts, process transactions properly and educate clients about self-direction. Today, as VP of operations, DeAnna ensures our clients receive top notch service. She oversees day to day processes working with clients’ retirement accounts to ensure proficiency, accuracy, and efficiency. As the company continues to grow, she remains focused on keeping policies and procedures current while training newer staff as they develop.

DeAnna graduated with a bachelor’s degree in business administration from Pace University in 2009. In 2015 she completed a paralegal certification program at Fairleigh Dickinson University, successfully achieving certified paralegal status and membership to NALA. Recently she became a working mother and tries to connect with other moms creating a support network for each other to rely on.

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Linda Varas, Principal

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Linda concentrates on running and overseeing the back office operations of Next Generation Services, keeping tabs on our human resources needs, accounts payable and other administrative areas.

Linda is also a principal (along with Jaime Raskulinecz) and president of Rainbow Property Management, LLC, a third-party management firm with expertise in subsidized rentals, market rate rentals, community associations and commercial property. She has been in the property management business since 1994 and is also a real estate investor.

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